FeatureXpress Online Distribution FeatureXpress extends the life of press releases by targeting, posting and promoting them to the Internet. Both consumers and the media use the Internet as their resource for news and research. FeatureXpress caters to their diverse needs and interests with a diversity of news and feature stories. Our service specializes in expanding the readership of an organization’s news. FeatureXpress puts press releases to work by: · Targeting to a select group of online media and wire services; · Posting to the FeatureXpress online press room; · Posting to Yahoo!News under the Business: Press Releases category; and · Promoting to popular search engines and web directoriessuch as Google, AOL and MSN. Bringing Local News Online Many online news portals permit readers to find and review news from their local area. But no other portal collects and displays “hometown” news. Soon, FeatureXpress will launch myFeatureXpress, a collection of news organized according to the towns where readers live. With this resource, consumers and editors alike will find news about their neighbors and local business owners. You can Register to receive news from your hometown. Online Advertising Options FeatureXpress continuously offers companies unique ways to maximize their marketing messages. Online advertisements attached to news content provide an interesting way to reach consumers and customers who have self-qualified themselves by clicking through to the posted news content. Current advertising programs permit you to post your message on the main page or alongside press release content. Contact the FeatureXpress Marketing Director for more information or to request a Media Kit.